![]() ![]() Into a teenager's bedroomīut the plan – and it's a good one – is to simplify and personalise the story. There is, then, an awful lot of history to squeeze into 90 seconds. That transformative effect is borne out in the figures: approximately 350m PlayStations have been sold around the world since the first iteration launched in 1994 – equivalent to the total number of iPods that have been sold to date. The video game designer Yoshiki Okamoto recently said: “PlayStation has completely changed the distribution, sales and image of video games.” Outside of Sony, the console has had a disruptive influence. Believe." appears to be founded on the essence of gaming. Indeed, the Japanese electronics company’s current slogan "Make. By the early 2000s it was the company’s key source of profit. It’s proved more enduring than the Walkman, and is more culturally embedded than the Bravia. PlayStation remains Sony’s most iconic brand. Not only is Sony’s series of increasingly powerful video game systems about to enter its fourth generation when the monolithic slab known as PlayStation 4 launches this week, this is also an empire that has transformed the cultural landscape. ![]() ![]() In a cavernous hangar way out in the industrial wilds of Acton, west London, where the ground is strewn with junkyard shrapnel and the sky is October grey, a film crew hopes to condense PlayStation’s 20-year history into an advertisement. ![]()
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